A new way of advertising on Twitter in India has been introduced by SponsoredTweets.com.
SponsoredTweets describes itself as an ‘advertising platform geared towards Twitter users ’ that helps marketers connect with Twitter users, and brings them together in the online marketing space.
After being launched in United States in 2009, SponsoredTweets has been brought to India by UTV Interactive and IZEA, a leading social media sponsorship company. The platform will help Twitter users monetise their account by allowing branded content on their Twitter stream.
According to SponsoredTweets,’the platform allows advertisers to hand pick individual Twitter user, including celebrities, to participate in Twitter advertising campaigns’.
How it works
- The SponsoredTweets platform gives advertisers the opportunity to select Twitter users with influence and reach and offer them a chance to spread branded content, and be paid in return.
- The Twitter users can on the other hand register themselves on the website and set their pay rate, find opportunities to tweet on behalf of advertisers and get paid according to cost per click or cost per tweet.
Opportunity for Advertisers
- Through SponsoredTweets, advertisers will have access to a list of Twitter users, who have agreed to share branded content on their Twitter stream.
- ‘Sponsored Tweets combines information provided by Twitter users, with Twitter-related metrics, to present advertisers with a profile of the Twitter behavior which takes into account reach, influence etc.’ -Mashable
- After signing up as an advertiser, the advertisers can narrow the search for influential twitter by targeting a geographical location or demographic reach.
- Every Twitter user will have a price quoted by him/her on the basis of which the advertiser can make an offer.
- Tweets will be composed by the Twitter user, around guidelines provided by the advertiser and have to be approved before being published.
- Built in metrics, help the advertisers track the performance of the selected Twitter users.
- Advertisers can also choose from among celebrity Twitter users where SponsoredTweets defines a celebrity as ‘those people with significant exposure in television, movies, music, radio, sports or other mainstream media’. Lara Dutta, Neetu Chandra, R. Madhavan are some of the celebrities who have enlisted themselves.
Opportunity for the Twitter users
- After signing up as a Twitter user on the website, the user needs to set the bid price in terms of price per tweet, cost per click, content category, other keywords etc.
- Twitter users can also earn money by the Referral program, where they can sign up their friends on the platform as well, by providing links and badges on their Twitter stream.
SponsoredTweets helps in building the advertising campaign around an already established social network. The platform works in accordance with the disclosure policy of Twitter, thereby, being completely ethical.While sponsored tweets was introduced in U.S in 2009 , the success of the advertising platform in India can only be assessed in coming times.